Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Aylo
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Mrl
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Stl
Stl
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Stavroulakis
Stavroulakis
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Bizzotto
Bizzotto
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Serafim
Serafim
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Vtg
Vtg
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Bruno Banani
Bruno Banani
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Rochet
Rochet
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Alexopoulos
Alexopoulos
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Dan
Dan
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Duepunti
Duepunti
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Falcinelli
Falcinelli
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Jovolos
Jovolos
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Mgold
Mgold
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Monopetro
Monopetro
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Unique
Unique
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Mparliakos
Mparliakos
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Luigi Tavanti
Luigi Tavanti
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Majorica
Majorica
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Personal Jewel
Personal Jewel
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Rig
Rig
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Katritzoglou
Katritzoglou
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Polijoias
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